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Hi, I'm Sachin Uppal. Welcome to my profile!

Sachin Uppal's Bio:

I question everything. I record, collect and analyze data/facts to uncover consumer insights whether it is through research or online behavior measurement. My approach is to find out "Why" consumers take an action and "Why" they don't. I am good at identifying patterns from consumer data and translating them into meaningful actions. I am a strong believer in simplifying communication and I iterate until the time I can’t simplify it further. I visualize new creative solutions to drive people to take actions. I am a firm believer in leveraging Technology for automation and 1-to-1 Marketing. I get things done efficiently, accurately and precisely. I am extremely passionate about Data and Technology have driven marketing and communication.

I have conceptualized, planned and executed hundreds of low budget and multi-million dollar new-user acquisition campaigns and retention campaigns. I have Hands-on experience in setting-up, optimizing and scaling multiple digital marketing campaigns. Each of my campaigns is highly ROI driven with an extreme attention to detail within constraints of limited resources or budgets. Deep hands-on experience in running campaigns on Search Engines, Social Media, Networks, and Affiliates. I have built consistent user journeys to deliver highly optimized user paths through continuous experimentation and analysis to build UI and UX that have higher conversion rates.
I am a believer in ‘Relevant’ measurement and hence some of the campaign metrics I track are CPA, Life Time Value (LTV), Break Even Period, ARPU, Cohort Analysis - Age Wise, Gender wise, Geography wise.

Having run hundreds of A/B experiments, I have helped uncover hidden Consumer Insights driving massive optimizations.
- Conversion rate optimization #CRO
- Landing page optimization #LPO
- Digital creative optimization #DCO

Currently, I am contributing to the growth of India's largest Online Rummy Website where you can play Rummy for real money!

Sachin Uppal's Experience:

Sachin Uppal's Education:

Sachin Uppal's Interests & Activities:

SEM SEO Event Management Public Relations Competitive Analysis Promotions Product Development Marketing Research Business Strategy Pricing Consumer Insights Alliances Marketing Automation Marketing Strategy Scalability Data Modeling Leveraged Finance Social Media PPC Online Marketing Web Analytics Social Media Marketing Marketing Communications Advertising Google Adwords Market Planning Email Marketing Strategic Planning Event Planning Marketing Management Google Analytics Online Advertising Data Analysis Online Gaming CRM Customer Insight Business Development Product Marketing Market Research Analytics Segmentation Management Customer Acquisition Product Management Brand Management Strategy Mobile Marketing Go-to-market Strategy Lead Generation B2B Marketing

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