- Delhi, IN
Hi, I'm Sachin Uppal. Welcome to my profile!
Sachin Uppal's Bio:
I question everything. I record, collect and analyze data/facts to uncover consumer insights whether it is through research or online behavior measurement. My approach is to find out "Why" consumers take an action and "Why" they don't. I am good at identifying patterns from consumer data and translating them into meaningful actions. I am a strong believer in simplifying communication and I iterate until the time I can’t simplify it further. I visualize new creative solutions to drive people to take actions. I am a firm believer in leveraging Technology for automation and 1-to-1 Marketing. I get things done efficiently, accurately and precisely. I am extremely passionate about Data and Technology have driven marketing and communication.
I have conceptualized, planned and executed hundreds of low budget and multi-million dollar new-user acquisition campaigns and retention campaigns. I have Hands-on experience in setting-up, optimizing and scaling multiple digital marketing campaigns. Each of my campaigns is highly ROI driven with an extreme attention to detail within constraints of limited resources or budgets. Deep hands-on experience in running campaigns on Search Engines, Social Media, Networks, and Affiliates. I have built consistent user journeys to deliver highly optimized user paths through continuous experimentation and analysis to build UI and UX that have higher conversion rates.
I am a believer in ‘Relevant’ measurement and hence some of the campaign metrics I track are CPA, Life Time Value (LTV), Break Even Period, ARPU, Cohort Analysis - Age Wise, Gender wise, Geography wise.
Having run hundreds of A/B experiments, I have helped uncover hidden Consumer Insights driving massive optimizations.
- Conversion rate optimization #CRO
- Landing page optimization #LPO
- Digital creative optimization #DCO
Currently, I am contributing to the growth of India's largest Online Rummy Website where you can play Rummy for real money! www.RummyCircle.com
Sachin Uppal's Experience:
Chief Marketing Officer at Play Games24x7 Private LimitedApril 2017 - Present | Mumbai Area, India
Helping to build India's Largest Gaming destination at Play Games24x7 by building Awesome Game Play Experiences! RummyCircle - India's Largest and the Best place to Play Rummy Ultimate Games - The ultimate freemium gaming experience. Ultimate Teen Patti, Ultimate Poker, and Ultimate Rummy.
Marketing Director at Play Games24x7 Private Limited2008 - Present
Learning through experiments.
Marketing Director at NASEBAJuly 2007 - August 2008
naseba is a Business Information and Events company. We produce and promote strategic business platforms in 26 industry segments and we reach out to C- Level leaders of the world's Top fortune 1000 companies. I am helping to grow the Marketing and CRM Department while generating revenue at naseba to maintain fruitful relations with our customers, media and partners. At naseba everybody understands: "the man at the Top of the mountain did not fall there!" At naseba "Success is a choice" and "we make it happen"
Marketing Manager - India, APAC, ME at Wipro Infotech2007 - 2007
Marketing Manager for India, APAC, Middle East geographies. Solely responsible for Marketing Activites, Alliance Building, Vendor Management, Initial Account Penetration, Account Management, Building Go to market strategy for products and executing the same. Doing market research, understanding Prospect and market requirements, Direct Client meetings, Conveying the requirements to Technical Team and senior management, Leveraging various media like Events, PR, Web, DM to generate market demand.
Marketing Communication Specialist at National Instruments2005 - 2007
Company Introduction: A technology leader and a pioneer in Virtual Instrumentation, NI Celebrates Sixth Consecutive Year as One of Fortune’s “100 Best Companies to Work For” 95 percent of Fortune 500 manufacturing companies have adopted the Virtual Instrumentation approach by choosing NI. (ni.com/india)
Software Engineer at Wipro Technologies2003 - 2006
Worked in 2 different projects. Prime responsibility was sustenance and maintenance of the software running on the HP Servers and enhance it accordingly. Worked closely with project managers to understand the complete life-cycle of product development and involved me in supporting all parts of the life-cycle.
Sachin Uppal's Education:
Harvard Business School2010 – 2011Concentration: Masters, Finance, Quantitative Methods, Spreadsheet Modelling, MathsActivities: Finance Mathematics for Management (CL) Quantitative Methods: An Introductory Online Course (CL_v2) Spreadsheet Modeling (CL)
Indian Institute of Management, Calcutta2006 – 2007EPGYM, Marketing
Kurukshetra University1999 – 2003BTech, Instrumentation and Control
DAV1999 – 1999
Sachin Uppal's Interests & Activities:
SEM SEO Event Management Public Relations Competitive Analysis Promotions Product Development Marketing Research Business Strategy Pricing Consumer Insights Alliances Marketing Automation Marketing Strategy Scalability Data Modeling Leveraged Finance Social Media PPC Online Marketing Web Analytics Social Media Marketing Marketing Communications Advertising Google Adwords Market Planning Email Marketing Strategic Planning Event Planning Marketing Management Google Analytics Online Advertising Data Analysis Online Gaming CRM Customer Insight Business Development Product Marketing Market Research Analytics Segmentation Management Customer Acquisition Product Management Brand Management Strategy Mobile Marketing Go-to-market Strategy Lead Generation B2B Marketing